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About Club Royale: Waterford's Trusted Boating Experts Since 1986

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About Club Royale: A Legacy of Excellence on Michigan Waters

Your Premier Boating Partner Since 1986

At Club Royale, we don’t just sell boats; we facilitate a lifestyle. For nearly 40 years, we have served as the cornerstone of the Waterford boating community, helping families navigate the beautiful waters of Cass Lake, Elizabeth Lake, and Lake St. Clair. From our humble beginnings to becoming one of the nation’s Top 100 Boat Dealers, our mission has remained unchanged: to provide an unparalleled consumer experience rooted in expertise, integrity, and a genuine passion for the water.

Why We Stand Apart

In an industry with over 5,000 dealers nationwide, Club Royale consistently ranks among the elite. Our reputation is built on more than just our 33,000-square-foot showroom, it’s built on the relationships we forge with our customers.

Award-Winning Service

We are proud to be the largest Malibu and Axis dealer in the Midwest. Our commitment to excellence has earned us the "Highest Customer Satisfaction" and "Dealer of the Year" awards multiple times. We don’t just meet industry standards; we set them.

Expert Team

Our factory-trained technicians boast over 80 years of combined experience. Whether it’s a routine 100-hour service or a complex engine diagnostic, your boat is in the hands of professionals who treat every boat as if it were their own.

Environmental Stewardship

We believe in protecting the playgrounds we love. Club Royale is a proud participant in the Michigan Clean Marina Program. Our Elizabeth Lake facility is a Certified Clean Marina, recognized for voluntary efforts to reduce pollution and preserve the aquatic environments of Oakland County.

Our Full-Service Philosophy

Club Royale is designed to be your "one-stop shop" for every stage of boat ownership. We understand that your time is valuable, which is why we offer a comprehensive suite of services at our Waterford locations:

  • Sales & Showroom: Explore the latest models from Malibu, Axis, Starcraft, and Premier.
  • Private Marinas: Enjoy exclusive dockage on the pristine, private waters of Elizabeth Lake or the high-energy waves of Cass Lake.
  • Surf Shop: Gear up with the latest boards, vests, and lake apparel right at the dealership.
  • Storage & Maintenance: From indoor winter storage to spring start-ups, we handle the logistics so you can focus on the fun.
  • Rentals: Not ready to buy? Experience the lake with our premium boat rental fleet.

A Community of Boaters

When you choose Club Royale, you aren't just a customer, you’re part of a community. We are active participants in the local Waterford and West Bloomfield lake associations, and we take pride in seeing our "Club Royale" decals on boats across Michigan’s inland lakes.

We invite you to visit our showroom, meet our knowledgeable staff, and discover why generations of Michigan families trust Club Royale for their life on the water.

Experience the Club Royale Difference.

Start Your Next Adventure at Club Royale

Whether you’re chasing the perfect surf wake on Cass Lake, enjoying a quiet sunrise on Elizabeth Lake, or seeking expert care for your current vessel, Club Royale is here to elevate every moment of your journey. As a Top 100 Dealer with nearly 40 years of local heritage, we take immense pride in being Waterford’s most trusted partner for sales, service, and lake-life memories. We invite you to visit our showroom, meet our passionate team, and discover the "Truth on the Water" for yourself. Your dream boat is waiting, come see why the best summers in Michigan start right here at Club Royale.

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